TUI x Spirii: powering a greener travel experience

A need to accelerate visible sustainability progress

TUI set a clear ambition to reduce its ecological footprint to a minimum and make its sustainability commitments visible wherever guests experience the brand. As the company worked to implement initiatives of its “TUI Sustainability Agenda”, it sought a charging solution that could be rolled out across diverse destinations, signal climate responsibility in a tangible way, and support a consistent TUI-branded experience. The initiative formed part of a broader drive to ensure that sustainability is not only a corporate priority, but an integrated element of the travel journey.

A scalable and unified charging ecosystem for guests

Spirii delivered a platform-driven approach that enabled TUI to establish a cohesive and scalable charging network across key destinations. Through a competitive tender process, Spirii was selected to deliver the solution, beginning at TUI’s Hanover headquarters and expanding into hotels and resorts in multiple regions, including new international locations such as Curaçao.

This ensures that guests encounter reliable and recognisable charging touchpoints as a natural extension of their stay, reinforcing TUI’s sustainability message at high-visibility locations.

Powered by the Spirii platform, TUI launched its own TUI-branded charging app, giving guests and employees a simple and familiar way to access charging services. Through the TUI e-Charge app, users have access to charging across 71 countries - combining TUI locations with roaming partners - all within a consistent TUI-branded experience. Spirii’s roaming capabilities extend this convenience across extensive networks in Europe, creating consistency for TUI customers as they move across regions.

From sustainability initiative to new revenue stream

Beyond the sustainability impact, the charging infrastructure also creates a clear commercial upside for TUI and its hotel partners. As a major buyer of electricity across its owned assets and partner hotels, TUI is able to secure attractive energy rates. These rates can be passed on to guests while still generating a surplus, creating a win-win model. Customers benefit from competitively priced charging, while hoteliers and TUI generate an additional margin.

For TUI, EV charging is not only an amenity, but an emerging add-on to the travel package itself. As electric vehicle adoption accelerates across Europe, particularly in Nordic markets where EVs already dominate new car sales, the demand for reliable charging at travel destinations is becoming essential. Even in regions where adoption is still developing, such as Germany and parts of the Mediterranean, the direction is clear. Electric mobility is becoming the norm.

As Sebastian Ebel, the CEO of TUI, explains, offering charging solutions creates more than just convenience. It opens up a new income and margin stream, strengthens customer touchpoints, and integrates mobility services directly into TUI’s broader energy ecosystem. The result is a service that enhances the guest experience while contributing meaningfully to TUI’s commercial performance. It combines convenience, sustainability, and significant incremental margin.

A strong ESG signal and a future-ready partnership

The collaboration has become a clear expression of TUI’s ESG strategy, allowing the company to showcase sustainability directly within the guest experience. With an expanding charging network supported by Spirii’s technology and operational expertise, TUI can deliver a sustainability signal that is both visible and reliable across multiple destinations.

For Spirii, the partnership showcases the strength of a platform that simplifies complexity, supports multi-region deployment, and enables branded mobility experiences at scale. Together, TUI and Spirii are bringing accessible clean energy into the travel journey, reinforcing TUI’s position as a global leader in responsible and forward-looking tourism, while turning sustainability into measurable business value.